SWOT offers professional managers an effective evaluative technique to aid the decision making process. It identifies, classifies and prioritises issues clearly, highlighting the problem in terms of key underlying issues. Decision makers are then able to find solutions.
Purpose of SWOT analysis:
1. The strategy is to look at the organisation's current performance (strengths and weaknesses) and factors in the external environment (opportunities and threats) that might affect the organisation's future
2. Once the attributes for each section have been identified, the point of balance is determined.
3. Eventually the points of balance (strengths vs weaknesses and opportunities vs threats) can be plotted together.
4. The results will show the optimal direction for progress, building on strengths and opportunities, whilst eliminating weaknesses and threats.
Features of SWOT software:
Spend a bit of time getting used to the SWOT online software as it has lots of hidden functionality. Once you get used to it, you'll love it!
For more information, use the following links:
Access the SWOT Decision Making Software demo here
Access the desktop version here